It’s Really About My Dad.
Adelaide, South Australia
“It’s another tool for the toolbox. This one looks after the business while they get on with the work they’re trained in.”
My dad was a plumber. So was his dad.
Dad worked seven till seven. And when the working day was finally over, he’d sit down and play back the messages on his answering machine tape. Then he’d have to ring back everyone who’d actually left one, only to find that plenty of them had already moved on to the next plumber. The job was gone. His time was wasted. And he’d done it all after a full day on the tools.
I almost followed him into the trade. Instead I went into sales, marketing and hospitality, then IT, always focused on the customer and what the experience of dealing with a business feels like. Different path. Same family.
Here’s what I noticed. Tradies are craftsmen. They take enormous pride in their work. But nobody ever showed them how to market a business, and why would they? It’s not what they signed up for. Meanwhile, not a lot has changed. People still ring the next guy if nobody answers. The only difference is that now it all happens on Google. They search for a fix, they see who comes up first, they call, and if there’s no answer they go to the next one.
What decides who comes up first? A big part of it is reviews. Lots of them. Recent ones. And ones that have been answered.
So I built what I wish my dad had. Close the job, or send the invoice, and the review request goes out. It gets followed up. And the reviews get answered. No tape. No late nights. No guilt.
I’ve got a real passion for helping people who are great at their trade, using the skills I picked up on the other side of it. If that’s you, I’d love to look after your reviews while you look after your customers.
Raymond